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The Guiding Laws of Business Success

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As a business owner, your primary role is to create the vision for the future of your company (a vision that is exciting and compelling; one that motivates others to do whatever it takes to make that vision a reality). You need to know where you’re going and how you’re going to get there. Without this clear idea of your destination, your business will stay stagnant.

There are several guiding principles, or laws, that determine success in business and in life. Keep these laws in mind when you start to visualize your company’s future.

Law of Attraction

The Law of Attraction simply states that if your focus and energy are aimed toward a certain goal, you will be much more likely to achieve that goal. More specifically, if you ask, visualize and verbalize what you want, eventually you will materialize what you want. This law works both ways though – if your negative thoughts or fears are all that you focus your energy on, those thoughts and fears are more likely to come to fruition.

Law of Intention

The Law of Attraction and the Law of Intention are all about making your dreams and goals become reality. Using the Law of Intention requires you to believe in yourself; you must believe that you can achieve your goals, and then you must take intentional action to make them happen. If you always have you end goal in the forefront of your mind, the decisions that you make daily with fall in line with that goal.

Law of Vibration

The Law of Vibration focuses on your physical and emotional energy. The more energy you bring to the table, the more power you will have. Being sluggish and lethargic (or having low energy) does not make for an inspiring leader. Your spirit and passion are much more effective when it vibrates from you. This will make people sit up and take notice of what you have to say.

Law of Vacuum

The Law of Vacuum is the premise that everything will grow to fill a space, whether it is a business need or a fish in a fish tank. If there is no demand for growth from the business owner or the team, there will be no growth. You will be met with phrases like “We can’t do that.” Or, “We’re not big enough for that.” Setting clear long- and short-term goals and clearly documenting them is the only way to open space and allow growth to happen.

Once you have a clear destination/vision in mind for your business, share it with your team on a regular basis, and continue to update them on the company’s achievements. Show them how (collectively) you’re making progress toward achieving the “big dream.” If they see themselves being part of the success, they’re much more likely to be engaged and committed to moving the company forward. Always keep these guiding laws in mind when you’re leading your team as well. Overall, the more energy and emotion you (and your team) gives to the goals, the faster they will materialize.


Heather Yakes is an internationally recognized business coach and employee engagement expert ranking in the Top 10 in the U.S. & Top 100 worldwide. Heather is the recipient of the 2016 Business Excellence Awards Coach of the Year, the 2018 ActionMan Award for the Best Client Impact, and the 2018 Franchisee of the Year Award. She has 20+ years of experience working with Fortune 500 Companies and Big 4 Consulting.