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How to Attract Customers by Blogging

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A key component of content marketing is a well-developed blog. Your blog can include written, video, graphical, and audio content. In fact, a mixture of each is recommended. The key to success with building an active and engaging blog is to post regularly (once a week at least). The blogs don’t need to be very long—300-500 words on average—as long as they are adding value to your community and to prospective buyers.

How can writing blogs help your business?

Consistently publishing and promoting blog posts that are relevant to your industry will contribute to your discoverability and will help you generate leads on a regular basis. In addition to playing a crucial role in your content marketing strategy, having an active blog is critical to having an active (and ranked) website within Google and other search engines. Consistently posting fresh content on your blog page is one the quickest ways to greatly improve your SEO rankings. 

What topics do you want in your blog?

First: think about what people are searching for when they look up the products/services that you offer. Focus on addressing the keywords that prospective customers may be using. You can also think about what you want to sell. For example, someone who helps business owners develop business plans could write blogs titled: “How to do great business planning;” “Business plans for beginners;” “Business plans for X industries;” and so on. The topics should help prospective customers find you.

You can also highlight client testimonials and client interviews as part of your blog. Again, these can be both written and video testimonials. Magnfi is an easy tool that captures and creates video testimonials (including automatically adding your logo, music, and a call-to-action at the end) so that your video testimonials can be downloaded and shared through your website and social media outlets.

Who do you want to read your blog?

Your goal should be to get people to subscribe to your blog. To start with, your database of current and prospective customers should be given the option to subscribe. An easy way to push and promote your blog is to feature articles in your monthly newsletter (which you can email and/or mail to your database) and on your social media accounts (with links back to your website to read more and to subscribe).

In addition to your own website and social media outlets, start to identify other blog sites, groups, and pages that will allow you to submit or share your posts. Remember to add tags to your posts as well so that people can more easily find them. This will allow your posts to get a lot more traction, which will attract more and more readers to your blog.

How can you start generating content for your blog?

For some people, the thought of writing blog posts each day or each week can be overwhelming. You can start by turning your frequently asked questions (FAQs) into blog posts. If you prefer talking out loud to writing, you can record yourself talking into your phone. There are even apps that you can download, such as Rev, that will transcribe your recordings. You can also start recording videos throughout the day so that you have a mixture of written and video content. Think about the two or three things that you talked to a client about that day and turn those topics into brief educational snippets. Once you start mixing in photos, screenshots, charts, and other visual assets in your posts, you will be well on your way to a robust and engaging blog that attracts readers and builds leads for your business.

About

Heather Yakes is an internationally recognized business coach and employee engagement expert ranking in the Top 10 in the U.S. & Top 100 worldwide. Heather is the recipient of the 2016 Business Excellence Awards Coach of the Year, the 2018 ActionMan Award for the Best Client Impact, and the 2018 Franchisee of the Year Award. She has 20+ years of experience working with Fortune 500 Companies and Big 4 Consulting.